SWITZERLAND. Rorschach. The artists behind a new blood donation awareness campaign wanted to find an edgy way to raise awareness about donating blood.
Artists came up with a unique idea: to take their own blood and use it to ink limited-run tees for a cause.
The special edition “True Blood T-shirt” is the world’s first t-shirt made with real human blood. The cutting-edge shirt was created by Crinial, an innovative clothing brand that incorporates technology to convey emotion with each of their products.
The goal is to raise awareness about the importance of blood donation in saving lives, especially during a global pandemic. Besides raising awareness, the creators of the True Blood T-shirt hope to raise funds: 30 percent of net proceeds from the sale of the shirts will go toward blood donation campaigns.
The True Blood T-shirt is the first of what the company’s owners hope will be many edge-pushing, limited-edition product campaigns, each including an augmented reality component.
“With this project, we want to encourage the world to donate blood,” said Cristian Rauseo, co-creator of the True Blood T-Shirt. “We believe good things will come to those who do good. Donating blood is a critical way to save lives, as demand for blood always runs high. Now, during a global pandemic, it’s more important than ever to give.”
“Crinial’s high-end t-shirts are crafted with 100 percent cotton and designed in Switzerland. The blood-based ink is incorporated into the logo printed on each shirt,” said Rauseo.