INDIA: The Ministry of Tourism is organising a mega tourism promotion event in Srinagar “Tapping the Potential of Kashmir: Another Day in Paradise” between 11 -13 April 2021. Lt. Governor of the Union Territory of Jammu & Kashmir, Shri Manoj Sinha, and Union Minister of State for Tourism & Culture Shri Prahlad Singh Patel will address the delegates at the inauguration of the event. The Ministry of Tourism, Government of India in association with the Tourism Department of Jammu Kashmir, Federation of Indian Chamber of Commerce & Industries (FICCI), and the Indian Golf Tourism Association (IGTA) is organising this event.
The objective of the event is to showcase the myriad tourism products of the Union Territory of Jammu & Kashmir and promote tourism to Jammu & Kashmir as the destination for leisure, Adventure, Eco, Wedding, films, and MICE Tourism.
Several interesting programs, discussion sessions, technical tours, exhibitions, and interactions will form the part of the event including a technical visit to the Tulip Gardens for the delegates and a B2B Session wherein leading tour operators from other parts of India are expected to participate and interact with their counterparts in the Union Territory. There will be presentations on the Tourism Potential of Jammu & Kashmir, and address by senior government dignitaries.
Plenary Sessions on 12 April 2021 will include four Panel Discussions on the subjects, ‘Taking Kashmir to the next level as a preferred tourist destination’, ‘Making Kashmir more eventful’, Showcasing the Diverse Tourism Products of Kashmir and ‘Wazwan, Zaffran, and Shikara the story Continues…’ and a ‘Chai Pe Charcha’ with Master Chef Pankaj Bhadouria. The Department of Tourism, Government of Jammu & Kashmir will also organise a Laser Show at the famous Dal Lake followed by a Cultural Program. A Golf Tournament is also being organized at the picturesque Royal Springs Golf Course, Srinagar for invitees including Diplomats from Kenya, Vietnam, and Georgia, and other leading Golfers in the country.