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Thursday, August 5, 2021

Anup Jalota’s New Bhajan Video “Tulsi Ki Ramayan Bole”

The Main Message Of This Bhajan Is “Yug Ke Saath Sanskriti Evam Sansar”

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Raju Vernekar
Raju Vernekar
I am a mumbai based journalist having worked with many daily newspapers.

INDIA.Mumbai: Bhajan Samrat Anup Jalota’s new devotional music video “Tulsi Ki Ramayan Bole” presented by Ultra Media & Entertainment Group was launched at the residence of Anup Jalota at Shivaji Park at Dadar in Central Mumbai on Saturday.

In this video, Jalota will be heard and seen with singer Anita Khandelwal. The video also has a memorable cameo appearance by Anita’s young daughter Apurva Khandelwal. This music video is available on Ultra Bhakti: https://www.youtube.com/UltraBhakti. The Bhajans have also been released on other streaming apps such as Gaana, Saavn, Spotify, Wynk, Amazon Music, etc.

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‘Tulsi Ki Ramayan Bole’ is the first bhajan in a series of forthcoming bhajans (devotional songs) which will convey how we should learn about the great qualities of Lord Ram and his various morals and virtues. People have always read and seen “Ramayan” based on the narration of Maharishi Valmiki Rishi, but this series showcases Lord Ram and “Ramayan” narrated by Saint Tulsidas. “Ramayan” is the ancient Indian epic, traditionally ascribed to the Maharishi Valmiki, which narrates the life of Lord Rama, a legendary prince of Ayodhya city in the kingdom of Kosala. (in present-day Uttar Pradesh state in India).

‘Tulsi Ki Ramayan Bole’ explains the traditional and idealistic ways of Lord Ram in a very simple and lucid way. It conveys how he was not only an ideal brother, son, and husband but also a great king and a ruler. He also was a big worshipper and respected everyone in his life even though he was a King. The music is composed by Jalota and the lyrics have been penned by K S Haripremi. The music video was shot at Jalota’s house in Mumbai.

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In this series of ‘Tulsi Ki Ramayan Bole,’ a new bhajan will be launched every month along with its respective music video. The series will also showcase an array of devotional bhajans and songs sung by Jalota along with various new upcoming and established artists. 

At the launch ceremony, Jalota said that “This bhajan conveys that the human beings should successfully internalize and imbibe Lord Ram’s personality, beliefs and value system in day to day lives and be an example to the society. Our dream is to ensure that this Bhajan reaches every household and people embrace and follow Ram Charitra. The main objective of the Bhajan is to convey -“Yug Ke Saath Sanskriti Evam Sansar”(Keep culture as well the Megacosm alive with passing age).

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This new video will be available on Ultra Bhakti YouTube Channel, which has over 1.75 million subscribers. This channel has a collection of devotional videos of songs, bhajans, kathas, and religious movies in Hindi, Marathi, and other Indian languages. Ultra’s social media platforms have been attracting over 5 crore subscribers and followers across their popular platforms like YouTube, Facebook, and Instagram amongst others.

Singer Anita Khandelwal said that “ I am extremely happy to be a part of such a divine rendition, In this bhajan, we seek to communicate that it is not about just reading “Ramcharitramanas” ( Lake of the deeds of Rama) but also embracing Ram’s ideologies in our lives. This music video doesn’t narrate how Ram killed Ravan or “Sita Haran” (Kidnapping of Sita by Ravan), but it preaches to embrace the nobleness of the great god”. 

Sushil Kumar Agrawal, CEO, Ultra Media & Entertainment Group, said, “It is a privilege for Ultra Group to team up with an icon like Anup Jalota and present such a unique offering. “Ultra Bhakti” is a popular platform with devotional songs eulogizing Goddess Durga, Lord Ganpati, Sai Baba, and Sant Tukaram amongst others. Thanks to Anup Jalota, now we are adding Lord Ram and “Ramcharitmanas” narrated by Tulsidas to this illustrious list. Going ahead we will be uploading many more new devotional songs and bhajans with Anup Jalota and many other artists.

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