UNITED KINGDOM. Shoreditch. Nyssa, the brand of conscious fine jewellery for today’s conscious women, just announced the launch of their new online store, which showcases the company’s mission for positive change in an industry that traditionally favors profitability over responsibility. Nyssa crafts responsibly made fine jewellery at a fraction of the traditional markup, from rings, earrings, bracelets and necklaces to exclusive capsule collections inspired by natural and mystical elements. Nyssa designs original fine jewellery in in-house workshops taking inspiration from customers: modern, mindful women who try their best to be supportive of the world amid their multifaceted lives.
The brand offers everyday fine jewellery designed to complement any occasion or any style, handcrafted with the highest quality materials by master jewellers, expert craftsmen and goldsmiths, and gouache drawings. Nyssa only works with artisans who share the same values to create ethical fine jewellery that stands the test of time. Each jewellery piece has gone through a rigorous design process and many rounds of sampling before being taken to production. Nyssa creates jewellery aligned with the company’s core values.
Nyssa founded in February 2020 by Henry Tse in Hong Kong, out of the belief that they have a responsibility to preserve and protect the planet and the people they share it with. Nyssa’s three core values drive the business to find the best materials and only work with partners that provide their employees with safe and fair working conditions. As a result, Nyssa is now working with female miners in Tanzania for the brand’s traceable gemstones and has taken action to own factories and small scale ethical mining operations.
“My goal for Nyssa is to become an industry leader in sustainable standards,” said Henry Tse, founder of Nyssa. “Over the years of working in the jewellery business, I’ve found that women find it hard to purchase affordable and ethically made fine jewelry, which is why Nyssa operates on a direct-to-consumer business model that allows us to cut costs and be transparent.”
Nyssa’s three core brand values are fine quality (with expert goldsmiths following the highest standards in fine jewellery making), ethical sourcing (Nyssa is working towards 100% traceability starting with KP-certified conflict-free diamonds and already-traceable gems) and an honest markup (Nyssa cuts out the middlemen throughout the traditional supply chain to work as closely as possible with the people who matter most, then sells directly to customers).
“I believe it’s essential we each do our part in leaving the world a better place than when we entered it,” said Henry Tse, founder of Nyssa. “We need to give future generations the same or better opportunities than we were given. I’m also a firm believer in education and giving back. That’s why Nyssa is proud to collaborate with Moyo Gems, who supports female miners in Tanzania through educating and empowering women on how to make a living by mining.”