UNITED KINGDOM. London: The day Feb. 13 is celebrated as World Radio Day, which is an initiative to celebrate the power of radio and encourage people to listen to it more.
According to UNESCO, radio is the most widely consumed medium; therefore, it can shape a society, and provide an opportunity for all to speak up and be heard.
The Member States of UNESCO proclaimed World Radio Day in 2011; then, the United Nations General Assembly adopted it as International Day in 2012.
UNESCO World Radio Day tweeted earlier this month: “The world is changing, Radio is Innovating! Here is our video about our subtheme #Innovation of this year’s World Radio Day!”
World Radio Day 2021 theme
Every year the day is commemorated with a different theme. So, this year UNESCO has invited all radio stations to celebrate the 10th anniversary of the event and more than 110 years of radio.
This edition of WRD is divided into three main sub-themes.
Evolution: The world changes, radio evolves.
This sub-theme refers to the resilience of the radio, to its sustainability.
Innovation: The world changes, radio adapts and innovates.
Radio had to adapt to new technologies to remain the go-to medium in sense of mobility, easy accessibility everywhere and to everyone.
Connection: The world changes, radio connects.
This sub-theme highlights radio’s services to our society, especially at the time of natural disasters, socio-economic crises, epidemics, etc.
How to celebrate
To celebrate World Radio Day 2021, UNESCO and other organizations will hold various online events, workshops, and discussions to make people aware of the medium, its story, and to share experiences.
The Radiocentre, the industry body for U.K. commercial radio, shared on Twitter: “All this week we will be celebrating #WorldRadioDay by looking back at how radio been a force for good in the darkest of times. We also want to hear your stories and how radio has been your lifeline during the pandemic, so tag us and let us know using #ForceForGood.”