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Popularity Of AYUSH System Of Medicine

With increasing awareness about health, fitness, and changing lifestyles, the demand for AYUSH Systems has increased tremendously at the international level

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Pradeep Chamaria
Pradeep Chamaria
I am a photojournalist. Love to travel to unknown and unexplored vistas. Since 1992, I make places desirable for other travelers through experiential Travel Writing.

INDIA. New Delhi: With increasing awareness about health, fitness, and changing lifestyle, the demand for AYUSH Systems especially Ayurveda & Yoga has increased tremendously at the international level. The United Nation declaration of 21 June as International Day of Yoga marks the relevance and significance of Ayush systems as an important intervention for ensuring the well-being of the entire global community. Ayurveda, Unani, Siddha, Sowa Rigpa, Homeopathy systems are recognised as Systems of Medicine almost all over the world. Ayush products are being exported to more than 100 foreign countries either as Medicine or as Food Supplement.

The Ministry of Ayush undertakes various initiatives for international promotion, propagation & global acceptability of Ayush systems such as Bilateral & Multilateral negotiations with different countries to undertake various steps for trade facilitation, recognition to Ayush System, establishing a dedicated AYUSH Export Promotion Council (AEPC) to promote export of products/Medicines/Services, support to Industry & Hospitals for participation in International Exhibitions, deputation of experts to various countries establishing quality standards by collaborating with International Agencies like WHO, ISO etc., encouraging outbound investment, establishing International Ayush Institutes,  offering scholarship to foreign nationals for pursuing Ayush courses in India etc.

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National Institute of Ayurveda (NIA), Jaipur under Ministry of Ayush has been granted the status of Institute deemed to be university by University Grants Commission (UGC). A total of 12 National Institutes of different Ayush streams are already functioning at different locations. In addition, following 4 satellite/ constituent institutions of these National Institutes are being established:

Constituent Institution of National Institute of Unani Medicine at Ghaziabad

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Constituent Institution of All India Institute of Ayurveda (AIIA) at Goa Institute of Management (GIM), Goa

Constituent Institution of National Institute of Ayurveda, Panchkula (Haryana)

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Constituent Institution of National Institute of Homeopathy, Narela (Delhi)

Govt of India is actively involved in propagation and popularising all the stream of Ayush amongst all age group especially youth in the country through its various initiatives e.g. celebrating National as well as International Day of Yoga, Ayurveda, Homeopathic, Unani, etc., organising National/State level health & Wellness outreach programs like Swasthya Rakshan Program, Arogya-melas, Health camps, exhibitions, AYU SAMVAD campaign program, etc., disseminating authentic information about Ayush System on social media like facebook, twitter, youtube, print media in national newspapers, audio jingles and video documentary films & TV shows, developing mobile applications,  issuing necessary advisories such as for COVID-19.

Read Also: World Health Day 2021

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