INDIA. Jabalpur, Madhya Pradesh: The Tribal Cooperative Marketing Development Federation of India (TRIFED), under the Ministry of Tribal Affairs, is expanding its retail operations across the country and recently inaugurated its latest outlet, the 131st Tribes India showroom in a prime location in Jabalpur, making it the third outlet in the state of Madhya Pradesh.
Celebrating the concept of India under One Roof, the showroom will showcase the best of authentic tribal handicrafts and handlooms from traditions such as Maheshwari, Pochampally, Chanderi, Bagh from across all the states of India, and also feature natural, organic produce and products Van Dhan (Forest Treasure) essentials and immunity boosters such as organic grains, spices, herbal teas, besides exquisite bell and metalwork items. Categorised into attractive segments, there are dedicated counters for textiles, sarees, and stoles such as Bagh print, readymade garments for men, women and children, exquisite tribal jewellery, metalwork, iron items, pottery paintings, Van Dhan natural produce in this large store. A special focus of the store in the opening days of the showroom will be on the exquisite Holi collection – featuring colourful traditional kurtas, sarees, stoles, sherbets, organic gulal, dry fruits, etc.
During the virtual inauguration of the latest Tribes India flagship store in Jabalpur, Shri Pravir Krishna, Managing Director, TRIFED said, “The empowerment of the tribal people is the main objective of TRIFED. All our efforts, be it in getting better prices for their produce, helping them add value to the basic products, or enable them to get access to larger markets, are targeted at achieving this. It is with this in mind, that we are continuously working to expand our retail operations.”
From a single flagship store at 9 Mahadev Road, New Delhi in 1999 to 131 retail outlets across India, the TRIBES India brand is growing rapidly. In its mission to empower the downtrodden tribal people, by promoting the economic welfare of their communities across India (through the development of marketing and the sustained up gradation of their skills), TRIFED, as the national nodal agency for tribal welfare, had started the procurement and marketing of tribal art and craft items through its network of retail outlets under the Tribes India brand. TRIFED is committed to protecting and furthering the interests of the tribal communities across the country.