United Arab Emirates. Dubai: The new year was inaugurated by the commercial launch of the latest model unveiled by Lamborghini at the end of 2020, the Huracán STO – Super Trofeo Omologata a road-homologated super sports car inspired by the racing heritage of Lamborghini Squadra Corse’s one-make race series with Huracán EVO Super Trofeo, as well as its three-time 24 Hours of Daytona-winning and two-time 12 Hours of Sebring-winning Huracán GT3 EVO. This year, the Huracán STO will be joined by two further new products, based on the iconic V12, company said in a statement.
In 2020 Lamborghini delivered 7,430 cars worldwide, a figure representing the second-best sales result ever following the record set in 2019 with 8,205 cars delivered. The United States remained the top market with 2,224 cars delivered, followed by Germany (607), Mainland China, Hong Kong and Macao (604), Japan (600), United Kingdom (517) and Italy (347). 2020 was the second-best year ever for Lamborghini in terms of both turnover and number of cars delivered. Lamborghini ended fiscal year 2020 with a turnover of 1.61 billion euros, just 11 percent down from 2019.
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This year Lamborghini expects further growth with China jumping to second place in its core markets. Stephan Winkelmann, President & CEO of Automobili Lamborghini, commented, “2021 opened with a very positive outlook: deliveries in the first two months of this year have already surpassed those of the previous pre-pandemic period, and the orders placed thus far already cover nine months of production.”
He added, “Our immediate responsiveness, an ideal model mix, and the growing demand for customization of our products pushed profitability to the highest levels. In such a difficult year, the brand demonstrated great strength and continued its growing appeal, bucking the trend in the global luxury industry.”
In the wake of global pandemic, 2020 has been a year of significant challenge for every industry. Marked by the spread of the pandemic worldwide, Automobili Lamborghini responded to the situation with great energy, flexibility and determination, recording positive commercial and financial performance. The most notable financial result is the achievement of the highest-ever profitability.
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