UNITED STATES: In the latest “The Milk Crate Challenge,” started on TikTok, one has to gather a bunch of milk crates and stack them as high as it can go, then attempt to step up one side and down the other without the crates faltering underneath them.
The task evidently means – many people tumbling to the ground and knocking milk crates over on the way, failing in cringe-inducing ways and injuring their bodies in the process.
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It was only when American media personality Conan O’Brien intervened, that the US Food and Drug Administration weighed in.
O’Brien tweeted about the challenge on Monday, quipping that he will not do it until the FDA approves it.
The TV comedian’s tweet was also a sly undertone to this week’s FDA approval of the Pfizer Covid-19 vaccine.
The official Twitter account for the FDA replied to O’Brien, writing that they “can’t recommend” the challenge, and also, please think about returning all those crates to the grocery store.
Despite the spread of word, people are still attempting the dangerous challenge, making futile use of milk crates and hoarding them for an absurd challenge. Virginia orthopedic surgeon has warned against the stunt — risk at a time when emergency rooms and medical personnel are overwhelmed with Covid patients.
Like the “Tide Pod Challenge” of 2018 that resulted in calls to poison control centers and laundry pods removed from shelves, the obviously risky “The Milk Crate Challenge” must soon come to an end — and hopefully before anyone else is wounded.