UNITED KINGDOM: The International Cricket Council (ICC) has announced that it will be using the occasion of the India vs New Zealand World Test Final to help raise funds for UNICEF’s emergency COVID-19 response in South Asia. The ICC has chosen to sponsor a worldwide body instead of government-related initiatives in the country.
Working through its ‘Cricket for Good’ initiative, the ICC will launch its campaign during the inaugural World Test Championship Final on June 18.
The pandemic has taken a massive toll in South Asia. ICC has thus decided to use Ind vs NZ WTC Final as a platform to raise funds. The method of fundraising will be in the form of donations from fans. Fans can help by purchasing the special COVID-19 relief range of apparel. 10% of the proceeds from each sale will go to UNICEF’s South Asia COVID-19 relief response.
ICC plans to do this by leveraging its audience base on its digital channels. Along with this, it will also display joint appeals for donation on its LED boards, replay screens, and digital platforms.
In an official statement, ICC said, “All funds raised through the campaign and received by UNICEF will be used for the UNICEF COVID-19 emergency response in South Asia”.