USA, Fayetteville – American Rapper J.Cole surprised his fans by dropping a new single called “Snow On Tha Buff” on Tuesday where he addressed issues like prejudice, social injustice, police brutality, activism, and life in the ghettos. The single comes amidst worldwide protests provoked by the demise of an unarmed black man named Geroge Floyd, who passed away after a Minneapolis police officer squeezed his knee on the neck of Floyd while he was cuffed and on the ground for more than seven minutes.
In the song, the Dreamville Records founder raps about his struggles in the wake of glancing through an online social media account of a “young lady” maddened by racism and members of her community who have been ignorant about current events. “My IQ is average, there’s a young lady out there, she way smarter than me/ I scrolled through her timeline in these wild times and I started to read/ She mad at these crackers, she mad at these capitalists, mad at these murder police/ She mad at my n***as, she mad at our ignorance, she wear her heart on her sleeve/She mad at the celebrities, low-key I be thinkin’ she talkin’ ’bout me,” raps Cole.
On May 30th, Cole took to streets of North Carolina to dissent and bolster the black lives matter movement, and later shared his perspectives by tweeting an article about the Minneapolis mayor and city council members casting a ballot to disband the Minneapolis Police Department with the inscription “Powerful powerful.”
This isn’t the first time Cole has tackled stereotypes and political issues through his music. In 2016, Cole dropped his album “4 Your Eyez Only” where he addressed the shooting of a 22-year-old kid named James in his song called “Change”. The track referenced dark violations in the network and requested an action to improve the situation. What’s more, in the track “Neighbors”, the grammy-nominated rapper spoke about a SWAT team busting down the door to his chronicle studio looking for drugs. His relocation to a pleasant neighborhood made other occupants in the area insecure as they just presumed that he was a drug dealer. Through his music, Cole swiftly painted the image of one of the numerous terrible pictures ethnic minorities experience every day.
In 2011, the rapper dropped a single called “Crooked Smile” where he empowered women to know their worth. “Love yourself girl or nobody will/ Oh, you a woman? I don’t know how you deal/ With all the pressure to look impressive and go out in heels/ I feel for you/ Killing yourself to find a man that’ll kill for you/ You wake up, put makeup on/ Stare in the mirror but it’s clear that you can’t face what’s wrong/ No need to fix what God already put his paintbrush on.” rapped Cole. With the rest of the world always directing how women should look and behave in the public, Cole described how beauty lies within and not just what’s on the outside.