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Tuesday, October 4, 2022

Kerala to Focus on Long-haul Travellers, Caravan Tourism

Kerala has consistently inspired national and international tourists by finding innovative ways to bridge the gap between tourism and sustainability

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Suman Bajpai
Suman Bajpai
Freelance writer, journalist, editor, translator and travel writer, Worked with different magazines as an editor. Writing for past 33 years

INDIA: Kerala, being God’s own country, millions of tourists come to visit it, which shows it has a wonderful beauty and rich heritage. It also has a harmonious and gentle way of life that makes Kerala so unique. Kerala has developed tourism in a very sustainable manner and the state’s responsible tourism is a path breaker. 

Photo Credit: Kerala Tourism

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At the recently held Kerala Tourism Partnership Meet 2022 in Delhi, the State Tourism Director, Shri V R Krishna Teja spoke about the new products and initiatives taken by Kerala Tourism. He said, “Kerala is a state where one can have enjoy a variety of experiences. Every minute we receive 35 domestic tourists.”

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“The entire tourism industry was hit by the pandemic and Kerala was not the exception. Today Kerala is open for everyone. Kerala has established a compelling case for itself as a secure and exciting all-season long-stay destination by introducing fresh goods such as caravan tourism while strengthening its time-tested assets to accommodate local and international visitors all year.”

Shri V R Krishna Teja speaking about the new products and initiatives taken by Kerala Tourism. Photo Credit: Kerala Tourism

Kerala has consistently inspired national and international tourists by finding innovative ways to bridge the gap between tourism and sustainability by creating an exemplary symbiotic relationship between travelers and the locals.

Filled with festivities 

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The new strategy has increased stakeholder confidence in Kerala, with the tourism and hotel industry anticipating a busy year with a significant increase in footfalls.

2022 is going to be the year of most adventurous for Kerala Tourism. Kerala has many interesting events and festivities this year. One can witness the Kerala Travel Mart in May, Champions’ Boat League (CBL) in August-November, and Kochi Muziris Biennale in December-March besides several cultural and literary fests and adventure tourism activities, 28th International Mediterranean Tourism Market (IMTM) at Tel Aviv (Israel) and BIT Milan (Italy).  

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B2B Meets will be held in Madrid and Milan are the major international tourism events. 

Domestically, it will attend trade shows such as OTM Mumbai, TTF Chennai, and the South Asian Travel and Tourism Exchange (SATTE) in New Delhi, as well as to conduct partnership meetings in Ahmedabad, Hyderabad, and Bengaluru.

Caravan tourism-new way to know Kerala

“Best of the best part of Kerala is unexplored and we thought why can’t we take to the tourists to the unexplored places by creating a new experience by introducing the caravan tourism,” said Krishna Teja. 

‘Keravan Kerala’, the state’s caravan tourism initiative, is a hybrid travel experience that has elicited a tremendous response from the industry within a short time, emerging as a major product after Kerala Tourism recorded an exponential rise powered by the houseboat cruise some three decades back. 

Photo Credit: Kerala Tourism

Now tourists can discover Kerala in customized, feature-laden, air-conditioned caravans. Most caravans have a lounge, sleeping, and dining areas so that families can spend time together during the long drives. Located in picturesque and unexplored destinations, the caravan parks offer travelers space to park their caravans overnight and soak in the scenery. There will be two types of caravans. 

In one model, two guests shall be accommodated, while the other is for a family of four members.

Caravan Tourism will also promote Responsible Tourism activities for sustainable growth and the benefit of the local communities, promote eco-friendly practices, and market for local products.

Also Read: Chhattisgarh All Geared Up To Launch New Tourism Circuit

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  • Suman Bajpai

    Freelance writer, journalist, editor, translator and travel writer, Worked with different magazines as an editor. Writing for past 33 years

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