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Thursday, September 29, 2022

Storytelling is Another Word for Communication, Says Sinjini Sengupta

Sinjini incorporates stories as a component that really humanises the speech

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Khushant Runghe
Khushant Runghe
Covering the entertainment industry which includes reviewing movies, series, anime, comics and movies.

INDIA: The latest episode of Transcontinental Times’ show, “Smart Entrepreneurship Decoded” featured Sinjini Sengupta – Founder of Lighthouse and multiple times TEDx speaker. In addition to dispelling myths about storytelling, Sinjini has a vivid drive as an actuary for 12 years, which places her persona in an intriguing, unique background. She’s one of the leading lights in the art of storytelling and various other factors.

A world that benefits everyone is what the social enterprise Lighthouse strives to create. Its goal is to start a positive cycle of change with an emphasis on personal growth, gender sensitivity, and emotional wellness. Lighthouse works with people on an individual, group, family, community, and workplace level.

Sinjini spotlights her inspirational journey, which landed her short film at the Cannes Film Festival

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For 12 years, Sinjini has worked as an actuary. She has a background in quantitative economics from the Indian Statistical Institute, one of India’s top institutions. Such a track record gives her a wealth of experience on her path.

When Sinjini was working as a group leader with a sizable team of actuaries about five to seven years ago, the commotion of her demanding work backdrop caused her to experience severe burnout. She was a step away from quadriparesis because of her illness.

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“I frequently say that I didn’t pick up the pen; rather, the pen picked me up because life had a different plan. I had a significant depressive disorder and several other chronic conditions; to be quite honest, at that point, I even found it difficult to answer the doorbell,” she added.

Sinjini gives a brief overview of how she came up with the idea for a short story, quoting, “I wrote a short story like I was just really kind of toying with my emotions and trying to put words to them.” “My husband wanted to make it into a short film, and he did that. After that, we were invited to walk the red carpet at the 69th Cannes Film Festival in 2016, where it was selected to premiere. Once we got home from there, it also received a lot of other international accolades.”

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“At one of the screenings in Gurgaon, somebody walked up to me and gave me his card and said, “You know, this is a powerful story, and it deserves to be laid out in a book. Thus, I published my first book titled “Elixir.” It was named among the five best fictions in 2017 by GLF,” she continued.

Stories bring hearts to communication

Decoding the storytelling style, Sinjini clarifies, “First of all, storytelling has nothing to do with introversion—that is a common misconception. I suppose that because we are broadcasting machines and we communicate stories even when we are silent, that quiet individual sitting and observing everything happening is telling a story of her own.”

“Storytelling is really just another word for communication. When there is pathos, when there is heart, when there is the brain, when there is analysis, everything put together tunes to another person,” she remarked.

Every business is a human problem, according to Sinjini, and every problem is a human problem as well; if not, then it shouldn’t disturb us. She also considers that stories highlight many elements like character, context, events that will occur and ones that have already occurred. She also incorporates stories as a component that really humanises the speech.

In her advice to youth on communication and personal branding, Sinjini emphasises that “85% of the jobs that will exist in 2030 have not yet been invented.” “There is a way to comprehend and make money from anything you are naturally excellent at. Who knew Facebook as social media could be a commercial opportunity? “

“The main thing is for us to comprehend your inner compass, what you love to do, and how you can turn it into a marketable product.” The sky is not even the limit now. It’s crucial to switch the lens from the outside to the inside entirely,” she concluded.

Watch the whole interview here:

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