INDIA/LONDON: The hashtag “#DearNothing”; started trending swiftly in India a few hours after the London-based business Nothing (1) unveiled their phone. Separate from the purchase, launch, or features of the smartphone, the hashtag had a significant influx of comments from the South Indian tech community mocking and criticising the former OnePlus founder Carl Pei’s new venture.
But why did the “#DearNothing” hashtag appear on the device’s very launch day? And why precisely are customers upset with the business? Here is all the information you require regarding the occurrence.
DearNothing: What indeed took place?
When the well-known YouTube channel “Prasadtechintelugu” posted a new video on the evening of the launch event, #DearNothing quickly gained popularity.
In the video, which was intended as a practical joke, the maker opens a bogus Nothing phone (1) package that turns out to be an empty box with a letter inside.
“Hi Prasad, this device is not for South Indian folks,” the letter said. This is the point from where all the disruption began. The letter was mock and was put forth by the YouTuber. Then the letter said “Thank you,” with a font that attempts to replicate the dotted font used throughout Nothing’s promotional materials.
The maker of the video filmed it as a protest about the lack of Nothing phone (1) review units offered to Indian regional content producers. t should be mentioned that companies are solely responsible for sending out review units.
However, when the designer posted a screenshot of the The false letter he had unboxed, things quickly went awry. Numerous users, particularly tech fanatics anxiously awaiting the Nothing phone (1), misunderstood the gesture to be a message from the company itself.
The hashtag #DearNothing swiftly gained popularity on Twitter as hundreds of Indian users lambasted the corporation via tweets regarding a letter it never wrote.
Users on the platform started blaming the London-based company for favouring Hindi creators over those from other regions, which is when the disinformation on the platform started to turn ugly.
“Nothing” has yet responded to the incident through a formal channel. We have contacted them and requested a statement. Many users are still ignorant that the letter is bogus and that Nothing hasn’t said anything negative about any Indian community.