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Wednesday, February 21, 2024

Viacom 18 Buys Media Rights of Women’s IPL for a Staggering Rs 951 Crore

Viacom 18 outbid competitors Disney Star and Sony for the media rights

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Russell Chattaraj
Russell Chattaraj
Mechanical engineering graduate, writes about science, technology and sports, teaching physics and mathematics, also played cricket professionally and passionate about bodybuilding.

INDIA: The BCCI revealed that Viacom 18 had outbid competitors Disney Star and Sony to win the media rights for the 2019 women’s IPL for a staggering Rs 951 crore over five years.
 
The BCCI held an auction for the T20 League today in Mumbai.

The three categories of global rights are: linear (TV), digital, and combined (TV and digital). Separate rights are auctioned across areas for the men’s IPL.

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For the next five years, the fee for each match will total Rs 7.09 crore, according to BCCI secretary Jay Shah.

Jay Shah tweeted, “Congratulations to @viacom18 for securing the media rights for the women’s @IPL.” We appreciate your trust in @BCCI and @BCCIWomen. Viacom has committed INR 951 crores, or INR 7.09 crores per match, for the next five years (2023–27). important for women’s cricket.”

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“Following pay equity, today’s media rights auction for the Women’s IPL represents yet another historic mandate.” It’s a significant and definitive move for the advancement of women’s cricket in India, ensuring that players of all ages will take part. Indeed, a fresh dawn! “ICC, BCCI Women, #WIPL,” Shah stated in another tweet.

The inaugural women’s IPL is expected to begin in the first week of March. There will be five competing teams, and each match will be held in Mumbai.

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During a three-day auction held in June 2022, Disney Star retained the TV rights of the men’s IPL for a five-year period beginning in 2023, while Viacom18 got the internet rights for Rs 23,758 crore.

According to a recent report, eight of the ten IPL franchises have made offers to buy a WIPL team; Royal Challengers Bangalore and Lucknow Super Giants have not.

The BCCI will announce the five teams for the WIPL on January 25, and the player auction leading up to the first season is scheduled for February. 

Players’ base bids during the auction are broken down into five categories, ranging in price from INR 10 lakh to INR 50 lakh.

Also Read: Rishabh Pant to Miss IPL, Says Sourav Ganguly

Author

  • Russell Chattaraj

    Mechanical engineering graduate, writes about science, technology and sports, teaching physics and mathematics, also played cricket professionally and passionate about bodybuilding.

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