INDIA: The Kashmir Files and The Tashkent Files’ fame filmmaker Vivek Agnihotri questioned the OTT release of Shahid Kapoor’s Bloody Daddy. Referring to the online debut of the Ali Abbas Zafar-directed film, Agnihotri said, “Bollywood is celebrating its destruction.“
The action thriller Bloody Daddy directed by Ali Abbas Zafar, just dropped on the JioCinema today. The Shahid Kapoor starrer film is made on a reported budget of Rs 200 crore. However, it’s kept free for all viewers on the digital platform.
Now, Vivek Agnihotri, who is vocal about the most controversial Bollywood topics, questioned the film’s OTT debut. The filmmaker asked why the film is streaming for free when it’s made on a whopping budget.
Agnihotri took to Twitter, shared a newspaper cutoff of the Bloody Daddy poster and wrote, “Why would anyone show a 200 cr film for free? What’s this insane business model? Sad news is that Bollywood is celebrating its own destruction.”
This post created a rift between the Twitteratis and the filmmaker. One amongst them shared an explanation in response to his tweet.
The tweet reads, “This is Jio’s business model. They’ll give everything free for a few/several months to increase the customer base. Later they’ll start charging a minimal fee to retain the customers.”
“Soon, other OTT platforms too will have no option but to charge less to customers and generate revenue thru ads instead. OTT, supposed to be an ad-free platform, will too turn into TV,” the user added.
Hence, Vivek abruptly replied, “So, in a way, this ₹200 crore is their advertising cost.”
The Tiger Zinda Hai director Ali Abbas earlier interacted with the media regarding the OTT release of Bloody Daddy.
The filmmaker stated that Bloody Daddy was not compromised in terms of budget or scope in order to appear to be an OTT movie. He mentioned that the story is supported and backed by a specific type of content, which led all stakeholders to agree that the best method to offer this picture to the public is through an OTT platform.
“We are going with that gut, and we are hoping that this becomes bigger. It’s designed in a way that it can be taken forward. And let’s see what destiny holds for us from there,” he added.