DUBAI: Arabian Travel Mart 2021 (ATM) with the theme, ‘A New Dawn for Travel & Tourism’ recently concluded in Dubai with rounding up by the Middle East Tourism Summit that was organised by ITIC in partnership with Arabian Travel Market 2021. The Middle East region’s largest travel and tourism showcase called for continued collaboration at the government level to support the recovery of the tourism industry in the Middle East. The comments came ahead of ATM Virtual, which takes place 24-26 May. “Governments must come together. They must work together. There is no sense in any country working on its own anymore,” said Taleb Rifai, Chairman of International Tourism and Investment Conference (ITIC) and former Secretary General UNWTO.
The summit, which will also take place virtually on 27 May, was held under the theme ‘Invest-Rebuild-Restart the tourism industry in the Middle East’ and attended by high-level decision-makers, professionals, and investors who discussed the challenges, issues, opportunities, but more importantly the way forward for the tourism industry in the aftermath of the COVID-19 pandemic.
The summit also focused on green sustainable investment, underscoring a new vision for responsible tourism recovery. “Putting sustainability at the heart of the future development of the tourism industry in the Middle East will be crucial to meet the expectations of local and international visitors, who are now more socially aware and informed, than ever before. The industry has undoubtedly made huge strides in this area, with a range of initiatives across the sector positively impacting the environment,” said, Danielle Curtis, Exhibition Director Middle East, ATM.
The overwhelming consensus at the ‘A New Dawn for Travel & Tourism’ event was that it is extremely important that countries and destinations work together to share best practices and align protocols in order to get global travel restarted seamlessly and safely, a point reiterated by aviation experts earlier at ATM.
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ATM Virtual event
ATM continues next week with the highly anticipated ATM Virtual event, which takes place from 24 – 26 May. During the three-day showcase, those unable to attend the in-person event this year, will have the opportunity to view sessions recorded from the in-person event, as well as participate in a range of webinars, live conference session roundtables, speed networking events, destination briefings, as well as make new connections in one-to-one meetings. The event will feature a series of sessions covering current and future trends for operators of tours and attractions.
In addition, the Global Business Travel Association (GBTA), the world’s premier business travel and meetings trade organisation, will deliver the latest business travel content, research, and education to drive the post-pandemic recovery and support growth in business travel.
“Next week, ATM Virtual gives us the opportunity to interact with an even greater global audience. With travel restrictions still in place for many people, for those unable to attend the live and in-person event, the virtual element provides the perfect platform for travel professionals to connect, do business and hear from leading lights within the industry, from anywhere in the world,” added Curtis.
See you at ATM Virtual!