24.5 C
Madrid
Friday, April 12, 2024

Conclave to Promote Potential of Buddhist Tourism

Conclave to Promote Potential of Buddhist Tourism, and discuss key issues with regard to the development and promotion of tourism in the circuit

Must read

Pradeep Chamaria
Pradeep Chamaria
I am a photojournalist. Love to travel to unknown and unexplored vistas. Since 1992, I make places desirable for other travelers through experiential Travel Writing.

INDIA. New Delhi: The Ministry of Tourism has aggressively started tourism promotion with participation of the industry stakeholders especially after the dramatic improvement of COVID situation in the country and achievement of vaccination targets. Overseas & Domestic tourism both play an important role in the overall growth and development of the tourism sector in India.  Buddhist Tourism is one of the prime focused tourism product that India has to offer among its diverse tourism products. Ministry of Tourism undertakes various promotional activities for the promotion of Tourism and these activities are primarily aimed at increasing awareness about tourist destinations, attractions and products.

To tap the potential of the Buddhist tourism, the Ministry of Tourism has organised a Buddhist Circuit Train FAM Tour that has begun on 4 October 2021.

- Advertisement -

Read Also: Buddhist Circuit Train Tour 

India is one of world’s largest reservoirs of history, culture, philosophy, heritage, and religion and these together lists the country amongst the most desired destinations for tourists and pilgrims. India has a rich ancient Buddhist Heritage with several important sites associated with the life of Lord Buddha. Buddhist tourism in India as a tourism product has a tremendous potential. The Indian Buddhist heritage is of great interest to the followers of Buddhism all over the world. It has remained a vital force, an inspiration, and a guide to India’s great traditions and customs. Ministry of Tourism has leverage these factors to showcase India as ‘The Land of Buddha’.

- Advertisement -
Buddhist Tourism, Photo Credits: Pradeep Chamaria

Buddhism originated in ancient India more than 2500 years ago and spread through much of Asia. With close to 500 million followers, Buddhists represent 7% of the world’s total population. The holy sites follow Buddha’s life cycle with the most important ones being Buddha’s birthplace Lumbini (Nepal), Bodh Gaya where he attained enlightenment, Sarnath where Buddha gave his first sermon after enlightenment , Kushinagar which Buddha chose for his final departure, Nalanda which was one of the world’s first residential universities and an epicenter for learning, Rajgir where Buddha spent several months meditating and preaching at Gridhra Kuta (Hill of the Vultures), Sravasti where he taught many of his Suttas (sermons), and Vaishali where Buddha delivered his last sermon, to name a few. In the State of Bihar and Uttar Pradesh, Ministry plans to cover and further develop the following Buddhist sites, namely, Bodh Gaya, Nalanda, Rajgir, Viashali, Sarnath, Shravasti, Kushinagar, Kaushambi, Sankisa, and Kapilavastu. These sites currently receive approximately 6% of nationwide foreign tourist arrivals with Sarnath and Bodh Gaya leading the pack.

The Ministry of Tourism organises Buddhist Conclave every alternate year with the objective of promoting India as a Buddhist Destination and major markets around the globe. The upcoming International Buddhist Conclave is scheduled from 17 to 21 November, 2021. Ministry has undertaken multiple projects under branding and promotion that are currently in the pipeline including a live virtual exhibition at national museum, web portal, annual events calendar, social media marketing, campaigns in key source markets like Vietnam, Thailand, Japan, South Korea, Sri Lanka, etc..

- Advertisement -
Buddhist Tourism, Photo Credits: Pradeep Chamaria

Ministry of Tourism has showcased the Buddhist Sites on the Incredible India Website and has also developed a dedicated website India – The Land of Buddha, promoting and showcasing the rich Buddhist Heritage in India and highlight the major destinations visited by Buddha personally across the country besides showcasing the Buddhist Heritage left behind by his disciples including the modern monasteries. The website gives better access to About Buddhism, Footsteps of Buddha, Buddhist Heritage, Monasteries and many more.

It further aims to utilise tourism to showcase both the ancient roots of the region and to capture the spirit of a New India driven by cutting edge digital technologies and a strong focus on infrastructural growth.

Author

  • Pradeep Chamaria

    I am a photojournalist. Love to travel to unknown and unexplored vistas. Since 1992, I make places desirable for other travelers through experiential Travel Writing.

- Advertisement -

Archives

spot_img

Trending Today