UNITED KINGDOM: Adam Breeden, the founder and CEO of Kindred Concepts, officially opened the doors to the world’s first official premium F1 experience venue, F1 Arcade, located in One New Change, St Pauls, London, on December 12, 2022.
This immersive, state-of-the-art F1 racing simulation experience comes equipped with mind-boggling 60-motion F1 simulators powered by Motorsport Games’ rFactor 2 racing simulation software and exclusive F1 content.
The racing simulation experience has received high praise from Dmitry Kozko, CEO at Motorsport Games Inc., who appreciated the selection of rFactor 2 by F1 Arcade to provide the virtual racing experience and real-world handling and competition to their customers.
The F1 Arcade’s racing elements were developed in collaboration with Studio 397, whose executive producer, Dom Duhan, stated, “We expect that customers will be blown away by the experience.”
According to Adam Breeden, the founder and CEO of Kindred Concepts, the reaction from customers in the first month has been fantastic.
The company looks forward to welcoming many more guests to its first London venue and future venues as they expand.
The success of F1 Arcade in London has already led to plans for a site in Birmingham, UK, in 2023. There are plans for additional locations powered by rFactor 2 to be announced.
The experience at F1 Arcade is not limited to racing, as guests are treated to a best-in-class food and beverage offering created by an executive chef and expert mixologists.
Breeden stated that his team’s ambition was to introduce a truly innovative experience for F1 fans that makes sim racing accessible in a fun but premium competitive socialising environment.
F1 Arcade, the world’s first official premium F1 experience venue, is poised to revolutionise the motorsports industry by making the thrill of racing accessible to everyone in a fun and premium competitive socialising environment.
With 60 motion F1 simulators powered by the rFactor 2 racing simulation software and a best-in-class food and beverage offering, F1 Arcade is set to become the go-to destination for motorsports enthusiasts and casual fans alike.
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