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Wednesday, June 12, 2024

Google Develops AI-Based Search Engine to Enhance Personalized User Experience

The company aims to provide a more personalized experience to users by anticipating their needs based on their search queries

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Russell Chattaraj
Russell Chattaraj
Mechanical engineering graduate, writes about science, technology and sports, teaching physics and mathematics, also played cricket professionally and passionate about bodybuilding.

UNITED STATES: Google, the world’s leading search engine, is developing a new search engine powered by artificial intelligence (AI) technology under the Magi project. The company aims to provide a more personalized experience for users by anticipating their needs based on their search queries. With the help of AI technology, Google is also working on adding new features to its existing search engine to enhance the user experience.

Features of the new search engine

Google’s new search engine will learn what a user wants to know based on their search query and offer preselected options. The company aims to make the search experience more conversational for users by providing personalized and relevant information. The search engine will also provide preselected options for objects to buy, information to research, and other relevant data, making it easier for users to find what they are looking for.

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Google’s team for the project 

To develop the new search engine, Google has assigned a team of designers, engineers, and executives. The team is working on integrating AI technology into the search engine to provide a more personalized and conversational experience to users. There is no set date for the launch of the new search engine because the team is still in the early phases of development.

Magi project

Google is also working on adding new features to the existing Google Search under the Magi project. The Magi project aims to make it easier for users to complete transactions such as buying shoes or booking flights while still incorporating existing search ads that generate huge profits for Google. Users might now be able to ask inquiries about software engineering and even request that code be written as a result of the improvements.

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Experiment Updates page

Google recently launched a new page called “Experiment Updates” to keep users informed about all the new changes being made to Bard. The page contains detailed information about the latest changes made to Bard.

Conclusion 

Google’s development of a new search engine powered by AI technology and the Magi project demonstrate the company’s commitment to enhancing the search experience for users. 

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The personalized and conversational features of the new search engine, along with preselected options for objects to buy and information to research, could make it easier for users to find what they’re looking for. With the Magi project, Google is working on adding new features to the existing Google Search, making it easier for users to complete transactions and get answers to coding questions.

The launch of the “Experiment Updates” page will keep users informed about the latest changes made to Bard, demonstrating Google’s commitment to transparency and improving the user experience.

Also Read: Google BARD: New AI-Language Model Competing with OpenAI’s GPT-3

Author

  • Russell Chattaraj

    Mechanical engineering graduate, writes about science, technology and sports, teaching physics and mathematics, also played cricket professionally and passionate about bodybuilding.

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