UNITED STATES: A major brand collaboration took place between H&M and Mugler, the ultimate hotspot for shoppers. The collection from the tie-up launched on May 11 starting at 7 a.m. PT/10 a.m. however, select merchandise will get at 8 a.m. local time.
The big fashion statement goes as Mugler released their exclusive collection of womenswear, menswear, swimwear and accessories ($30-$749). H&M and Mugler also hosted a charming runway show in New York on April 19.
The shopaholics will find their favourite outfits at a one-stop destination, which will have a variable collection of dresses. The brand will present bold shoulder dresses, cutout bodysuits for different skin and body types, sculpturally-tailored evening gowns, cropped denim jackets, drapey leather trench coats, corseted suit sets finished with edgy hardware, and whatnot.
Moreover, they will also sell silk-blend scarves, sheer gloves and tights, leather baseball caps, logo buckle belts for both genders, press-on nails, and oversized leather tote bags, which are trending nowadays. Talking about accessories, body chains, rings, and more will be available.
As per reports, the collection is available at H&M stores in Atlanta; Houston, Chicago, Southern California at the Americana at Brand and Westfield Century City shopping centres in LA and Irvine Spectrum in Orange County; Miami, and New York in Williamsburg, Times Square and Fifth Avenue.
Besides this, making the official announcement H&M creative advisor Ann-Sofie Johansson said, “We were all honoured to meet Manfred, and it feels extra special since he was part of the early stages with Casey and the Mugler house.”
“Casey has done an amazing job of paying tribute to the history and the archive while keeping the collection completely contemporary. Mugler has grown into one of the most original and fascinating fashion brands on the market today,” Johansson added.
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