UNITED STATES: Kim Kardashian’s newest business venture enables her to expand an even larger empire. With a trio of Beats Fit Pro earbuds, she is this time tossing her nude-colored hat into the digital game.
The Beats Fit Pro earbuds are redesigned as part of the “Beats x Kim” line in three colours that are distinctively Kim: Moon (light), Dune (medium), and Earth (deep).
Beats and Kim Kardashian’s collaboration
The Kim K Special Edition Fit Pro earbuds, like Kardashian’s clothing line SKIMS, update the headphone market with muted hues and allow users to “express their identity via colour by creating monochromatic or contrasting outfits,” according to Beats.
The Beats x Kim collection will go on sale for $199.99 on Tuesday, August 16 at 10 a.m. ET / 7 a.m. PT via Apple.com/Kim and in some Apple Store locations.
Beats released a campaign video with Kim Kardashian discussing the earphones’ inspiration and development process as part of the launch.
“I think I would just want people to understand that this is also a reusable fashion accessory,” says the multi-hyphenate entrepreneur in the video.
“Since you’re wearing something every day, I wanted [the earbuds] to be able to blend in. And I’ve never seen any tech products, especially headphones, be neutral colors,” Kim Kardashian said.
One of the Beats’ premium earphone models, the Beats Fit Pros are designed for an active lifestyle and work with both Apple and Android devices.
Their distinguishing characteristic is a pair of flexible silicone wingtips that tightly fit in your ear and allow for intense exercise or long runs without the headphones slipping out.
Additionally, you have active noise cancellation (ANC), which muffles outside noise so you can concentrate at work or focus while working out.
Eddy Cue, senior vice president of Services at Apple, stated in a press statement that Kim Kardashian “introduced her unique minimalist style to the first-ever Beats Fit Pro bespoke headphones.”