United Arab Emirates. Dubai: Careem announced the launch of “Careem Plus”. A paid loyalty programme for users with benefits across all services. The Careem Plus programme will cost a monthly fee of AED 39. Through this model, users will get even more value for their money.
The Careem Plus programme will be available in Dubai as of the 5th of April. Users who sign up, will get the first 30 days for free. Subscribers can get benefits like 10% instant cashback on all Careem rides and 5% on all HALA rides, Free food delivery on a variety of Restaurants and Shops, Unlimited access to Careem Bike at launch and Priority care support. Intense research has shown that customers across the region value exclusive benefits in return for their loyalty. Uber-owned ride-hailing giant is planning to further evolve the program by including partners in the future.
Careem’s VP of Customer, Clemence Dutertre commented on the new programme’s launch saying, “ The response has been overwhelming, with a massive increase in the number of users who now enjoy using multiple services. This was only a first step.”
Ms Dutertre also added, “Today, the Careem Plus subscription enables us to offer meaningful value to our users, by unlocking big savings across all our services, with the average user unlocking monthly savings of over twice the price of subscription. As the biggest mover of people and things within the region, we are uniquely positioned to launch a subscription program of such depth and variety, and are excited to reward our customers with significant savings”.