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Adobe Unveils Firefly: The Next Evolution of AI-Driven Creativity and Productivity

Firefly uses generative AI to enable users of all experience levels to create content quickly and efficiently

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Russell Chattaraj
Russell Chattaraj
Mechanical engineering graduate, writes about science, technology and sports, teaching physics and mathematics, also played cricket professionally and passionate about bodybuilding.

UNITED STATES: Adobe has announced a new family of generative AI models called Firefly that aims to help creators generate high-quality images and text effects with greater speed, precision, and ease. 

The company has released the beta version of the first Firefly model, which is designed for business use and will be directly integrated into Adobe’s Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express workflows.

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Firefly uses generative AI to enable users of all experience levels to create content quickly and efficiently, allowing them to use their own words and creative elements such as color gradients, brushes, and video transformations to generate images, texts, vectors, videos, and 3D content. 

The tool creates an infinite number of different options and makes it easy to make multiple changes.

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“Generative AI is the next generation of AI-driven creativity and productivity, changing the interaction between artists and computers into something more natural, intuitive, and powerful,” said David Wadhwani, president of Adobe’s Digital Media Business. 

He went on to say that Firefly will integrate creative components powered by generative AI right into customers’ workflows. This will increase output and let all creators, from top-tier creative pros to the long tail of the creator economy, make more expressive work.

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Adobe has designed Firefly to give all creators “superpowers” to help them translate their imaginations into high-quality images and stunning text effects. 

Firefly was made by a company that used different models to serve customers with different levels of experience, skill sets, and technical backgrounds. The tool is the first model to be trained on Adobe Stock images and focuses on image and text effects.

Adobe Stock images are openly licensed and public domain content that contains millions of professional-grade, licensed images of the highest quality to ensure that Firefly does not generate content based on other organizations or individual brands. 

Adobe has promised to fight against harmful bias and is working with the creative community and customers during the beta process to make sure that the tool based on generative AI changes as needed.

Among the first group of programs to make use of Firefly are Adobe Express, Adobe Experience Manager, Adobe Illustrator, and Adobe Photoshop.

Also Read: Investors Concerned about Adobe’s Proposed $20 Billion Acquisition of Figma

Author

  • Russell Chattaraj

    Mechanical engineering graduate, writes about science, technology and sports, teaching physics and mathematics, also played cricket professionally and passionate about bodybuilding.

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