DUBAI: RX Global, organiser of Arabian Travel Market (ATM), has announced that the 2022 edition of its annual showcase will focus on the future of international travel and tourism and the likely challenges and the benefits, for a resilient industry that is still coming to terms with the new normal.
“COVID-19 has dominated our lives since March 2020 and continues to do so in many parts of the world. However, although international travel & tourism has learnt from past experiences and adapted in some cases almost seamlessly, we now have an ideal opportunity to look ahead to the future of our industry.
“Dwelling too much on the pre-covid past, would not necessarily be productive, especially because so many industry parameters and social attitudes have since been completely reset,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market.
“Undoubtedly innovation through IoT, AI, AR, VR and improved connectivity overall, will change the face of our industry dramatically, however, there are other challenges, that we should address together and share industry best practices.
“These issues include climate change and broader social challenges, as well as stakeholder attitudes towards equity in health, education and economic opportunity, particularly in the communities that we operate in,” added Curtis.
Now in its 29th year and working in collaboration with the Dubai World Trade Centre (DWTC) and Dubai’s Department of Tourism and Commerce Marketing (DTCM), the event, will take place live and in-person at the Dubai World Trade Centre (DWTC) from Sunday 8 to Wednesday 11 May. In a similar fashion to the 2021 format, a virtual edition will again take place the following week on Tuesday 17 and Wednesday 18 May 2022.
Show highlights in 2022 will include, among others, destination summits focused on key source markets Saudi, Russia, China, and India, Travel Forward, the leading global event for travel technology which puts a spotlight on the latest,next-generation technology for travel and hospitality, ATM buyer forums and speed networking events, as well as Arrival Dubai @ ATM – a dedicated in-destination forum.
ATM 2022 will also host dedicated conference summits on the Global Stage, covering aviation, hotels, sports tourism, retail tourism and a special hospitality investment seminar. The Global Business Travel Association (GBTA), the world’s premier business travel and meetings trade organisation, will once again be participating at ATM. The GBTA will deliver the latest business travel content, research, and education to drive the recovery and support growth in business travel.
ATM will play an integral role in Arabian Travel Week, a festival of events dedicated to travel professionals from all over the world, to collaborate and shape the recovery of the Middle East travel industry, through exhibitions, conferences, breakfast briefings, awards, product launches, and networking events
Given the global travel and social restrictions, the ATM 2021 live and in-person event was well received, with over 21,600 attendees from 110 different countries. During the virtual event, 30,790 profiles were registered on the ATM Virtual platform, almost 20,000 face-to-face virtual meetings took place and there were over 6,600 conference views.
Putting those figures into context, ATM which is often considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed almost 40,000 people to its 2019 event with representation from 150 countries.
Arabian Travel Market (ATM)
Now on its 29th year, ATM is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with visitors from more than 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere
Arabian Travel Week
Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ATM Virtual, ILTM Arabia, Arrival Dubai, Influencers’ events and activations, as well as Travel Forward. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country summits.
Read Also: A New Dawn for Travel & Tourism: Arabian Travel Mart 2021 – Wrap Up
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