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Wednesday, February 21, 2024

Haas F1 Team Unveils Striking New Look with MoneyGram Sponsorship

Haas F1 team unveiled its livery via social media today at 2 pm GMT

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Aditya Saikrishna
Aditya Saikrishna
I am 21 years old and an avid Motorsports enthusiast.

UNITED STATES: Haas has become the first F1 team to reveal their 2023 livery, incorporating their new title sponsor MoneyGram. 

Haas F1 team reveals the new look of VF-23

The American-based squad showed off the design of the VF-23 car that will race in the upcoming 2023 F1 season. 

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Haas F1 team released renders of the car’s new look on social media, showing the new livery, which resulted from the collaboration between Haas and MoneyGram.

The livery showcases a predominantly black machine with white and red accents that emphasize the team’s traditional colour scheme.

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Haas F1 team had dropped their previous title sponsor Uralkali ahead of the 2022 season in light of the Ukraine conflict. 

The team announced the new partnership with American finance transfer company MoneyGram, which signed a multi-year deal last October, providing the team with much-needed funds. 

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The deal, signed last October, is a multi-year agreement and will bring much-needed funds to the small team, allowing them to reach F1’s budget cap of $140 million. The deal is expected to help the team get closer to the budget cap of $140 million in F1.

MoneyGram’s branding has been incorporated prominently into the engine cover and front wing, while Haas Automation continues to be featured in the livery on the sidepods and rear wing. 

Other sponsors, such as Alpinestars, Tricorp, OpenSea, Palm Angels, and Hantec Markets, are also included in the VF-23 livery.

MoneyGram’s CEO, Alex Holmes, said that the livery design represents a company ready for the future and the result of a long winter’s work to bring two global organizations together. 

“The sleek livery design is symbolic of who MoneyGram is today, a company ready for the future, and we couldn’t be more excited for what’s to come,” he said.

Haas’ new livery with MoneyGram has set the tone for the 2023 Formula 1 season, and fans eagerly wait to see the VF-23 on the track. 

The team’s VF-23 car will undergo its shakedown at Silverstone on February 11th, allowing fans to see the new look in action. 

With Haas leading the way in unveiling their 2023 livery, fans eagerly await the other teams to follow suit and reveal their designs in the coming weeks.

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