10.1 C
Madrid
Wednesday, October 28, 2020

Medical Face Masks: From Protection To Fashion Statement

Protective equipment finds its footing in the fashion world

Must read

Looting Sweeps Nigeria As Authorities Struggle To Quell Unrest

NIGERIA. Thousands of people looted a government food warehouse in central Nigeria on Saturday. People raided a huge warehouse in Jos that...

Masaba Gupta Launches A Limited Edition Of Headphones Designed For The Millennial At Lakmé Fashion Week 2020

INDIA. Mumbai. When one thinks of a great lifestyle brand then it is boAt that makes life truly exciting. The brand has...

Indian Business Tycoon’s Daughter Slams US Restaurant For Being ‘Racist’

UNITED STATES. Ananya Birla has slammed a US restaurant for being “racist”. The entrepreneur and singer took to Twitter to share her...

Photocarrefour Africa Invites Abuja To View The Global Pandemic

The COVID-19 pandemic shapes a new reality where exhibits serve as a viewpoint to understand it. He said, “We expect people to look at the images of various artists from the world. And feel the changes brought by the pandemic from their perspective.”
Priya sharma
Priya sharma
Priya is an avid food blogger. She is a communications professional, well acquainted with the world of PR. She passionately writes about Business, Lifestyle, and Technology.

INDIA. Face masks have become the epitome of virus control universally. During the SARS outbreak in the early 2000s and later during the avian and swine flu epidemics, face masks became a go-to defensive measure for people.

However, what started as safety gear has become the fashion world’s latest style thanks to COVID-19. Face masks have been attaining popularity as a creative idiom.

An industry on the rise

- Advertisement -

Since April the universal demand for face masks has boomed.

Masks by fashion brand Madame. Photo Credit: Madame

“Fashion is and has always been a way of life. Today, while we are amidst one of the biggest pandemics, fashion has caught the winds of sail. Masks are now a fashion symbol. We too are customizing masks with loungewear and outerwear and are offering multiple mask combos for our fashion-conscious customers,” said Akhil Jain, Executive Director of Gurugram-based fashion brand Madame.

- Advertisement -

Talking about how masks have taken over shelves, Jain said, “The production capacity has been optimized with a new forecast of achieving 75% business as of last year and we aim to manufacture and sell close to 40,000 fashion masks in the coming quarter. We as an industry have to cope with the situation and are attempting to make every adversity an opportunity for us. If masks are what our customers are demanding, then that shall be.”

Reason for the season: A pandemic

During such vague and hectic times, making the best of the situation is a necessity. If one must wear a mask out in public by law, then why not use one that makes the wearer feel good?

- Advertisement -

Mr. Jai Dhar Gupta, Founder of Nirvana Being and the citizen movement My Right to Breathe, expressed, “With the coronavirus spreading like wildfire, we need massive adoption of mask-wearing behavior with masks that people actually enjoy wearing.”

“I strongly feel design has become an important factor in our lives as a way to cope with the new reality that we live in. The pandemic has brought out a lot of authentic self-expression in people and people embrace the necessity of wearing protection in public with a sense of style. They look for chic face masks designs that will allow them to feel confident and safe in public,” Gupta continued.

“We at Nirvana Being have come up with masks for the discerning eye which is both functional and aesthetically pleasing to make it a fashion-forward accessory. If we have to live with this pandemic, having a wide range of masks will soon become as common as having multiple pairs of shoes or even t-shirts for that matter. Breathability and filtration efficacy are paramount to help people adapt to this new normal. The style factor needs to be incorporated as well.”

Photo Credit: Bodyguard

Deep Bajaj, the founder and CEO of Bodyguard, said, “In coping with the pandemic, people have actively adapted to the situation. Hygiene, respiratory protection, and other things that became necessities in the last few months are now an inseparable part of fashion.”

In India, people are having designer masks made to match their dresses. It has become huge in the country’s bustling bridal industry and wedding dress trends. This has also worked well for the handicraft industry and social organizations, for whom mask making has opened a new world of opportunities.

The medical face mask concept has changed with time but there is a growing incentive to further improve the design for protection, acceptability, and style.

More articles

Latest article

Watch ‘Swallow’ On MUBI Starting Oct. 31

INDIA. The global curated film streaming service MUBI has announced that Carlo Mirabella-Davis’ award-winning psychological thriller Swallow will be available to watch exclusively on the platform in...

Young Man Creates Much Needed Employment Opportunity In Mumbai Slum To Lift Women From Poverty

INDIA. Mumbai, Maharashtra: Mohan Rathod grew up in a slum community in Mumbai. He was a first-hand witness to the impact of...

Rohingya Refugee Camp Conflict Free After Police Intervention

BANGLADESH. Coxsbazar Rohingya Refugee Camp: In the last six months, 61 people have been killed as a result of violence among Rohingyas. ...

I Had A Whale Of A Time Playing Varun Mehra In ‘A Suitable Boy’: Vivaan Shah

INDIA. BBC television drama miniseries A Suitable Boy is now streaming on Netflix. Directed by Mira Nair, the six episode series is...

Nishant Set To Make His Single Debut As Composer And Songwriter

INDIA. New Delhi. After composing melodies for theatre plays & writing songs for indie bands & musicians, Nishant is set to release...